ROGERSDALE, U.S.A. - CIRCA 1995
The Doultons were retained by the Rogers family somewhat
late in the project’s evolution. They were mandated to develop an overall
market rationale, written scenario, leasing plan, entertainment components and specific concepts for a variety of uses within
an existing site plan and with financials provided by others.
Their report was anchored by a fictional recounting of
Roy and Dale’s visit to the site on the morning of opening day. This was
written in the first person by the Doultons in the folksy style of the King and Queen of the West and sets the stage for the
project’s ethos. Their report was presented in two volumes of 100 pages each.
VOLUME ONE CONTAINED:
Area competitive analysis
Review of the opportunity
How to exploit various themes
Development of special events.
Anticipated market penetration by category
On and off site opportunities
Strategic alliances opportunities
of the Village
The Mother Road
(Route 66 Museum)
Made in America Pavilion (National pride show)
Made in America (home shopping network)
Country and Western Hall of Fame (Museum)
A Man and His Hog, ode to the motorcycle (display)
Cool Clear Water (springs).
Green Grow the Lilacs (Garden)
Eternal Flame and
Bell,(memorial honoring war hero’s and friends)
Howdy Partner (hospitality center).
Sons of the Pioneers (Amphitheatre)
Bijou Theatre (western cinema)
Picture This (Photo Ops as movie sets)
Boomdockdoss (Self driven backside kicking machine using Roy’s
old cowboy boots)
VOLUME TWO CONTAINED:
Corporate Sponsorship Opportunities