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ROGERSDALE TEXT
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ROGERSDALE, U.S.A. - CIRCA 1995

 

The Doultons were retained by the Rogers family somewhat late in the project’s evolution.  They were mandated to develop an overall market rationale, written scenario, leasing plan, entertainment components and specific concepts for a variety of uses within an existing site plan and with financials provided by others. 

 

Their report was anchored by a fictional recounting of Roy and Dale’s visit to the site on the morning of opening day.  This was written in the first person by the Doultons in the folksy style of the King and Queen of the West and sets the stage for the project’s ethos. Their report was presented in two volumes of 100 pages each.

 

VOLUME ONE CONTAINED:

Area competitive analysis

Review of the opportunity

Market segmentation

How to exploit various themes

Development of special events.

Anticipated market penetration by category

On and off site opportunities

Strategic alliances opportunities

Entertainment  Components of the Village

The Mother Road (Route 66 Museum)

Made in America Pavilion (National pride show)

Made in America (home shopping network)

Country and Western Hall of Fame (Museum)

A Man and His Hog, ode to the motorcycle (display)

Cool Clear Water (springs).

Green Grow the Lilacs (Garden)

Eternal Flame and  Bell,(memorial honoring war hero’s and friends)

Howdy Partner (hospitality center).

Sons of the Pioneers (Amphitheatre)

Bijou Theatre (western cinema)

Picture This (Photo Ops as movie sets)

Boomdockdoss (Self driven backside kicking machine using Roy’s old cowboy boots)

 

VOLUME TWO CONTAINED:

Corporate Sponsorship Opportunities

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